Football World Cup 2010 – A Developing Phase in South Africa

The hugely awaited 2010 FIFA

World Cup tickets

to be held in South Africa has resulted in various exciting opportunities. According to Irvin Khoza, the chairman of 2010 Local Organizing Committee has assured the success of the upcoming

2010 Football World Cup

in South Africa. While addressing the 2010 National Communication Partnership Conference in Johannesburg, Khoza stated the upcoming

FIFA World Cup 2010

will be enjoyed by billions of audiences across the globe.
Khoza also quoted, “The extent to which the tournament changes lives will be largely determined by the degree to which [the country's communicators] use the tournament.” He also stated the progressive steps being taken in South for the upcoming FIFA

World Cup 2010.

In a short span of four years, South Africa has created six brand new stadiums and there will be vast number of opportunities, such as jobs, tourism, trade and investment.
Addressing the marketing and communication professionals, Khoza also said, “We must be relentlessly positive, he further added, “As South Africans, we have a tendency to be self-critical. We should see everything in perspective and, importantly, see the positive stories. There is one show on the road at the moment, and a psychological adjustment from all South Africans is needed. You must feel that there is something happening in this country. The banners you use must be larger than life. Every street corner must be filled. We must feel that this show is in town.” With the

FIFA World Cup 2010,

South Africa is out to redefine the history and prove its credibility!